T17/3594 Social Media

Tender description

The University is seeking a supplier to work alongside Northumbria’s Creative FUSE team on designing the content and templates for the delivery of two professional social media campaigns. The successful supplier will, over the 9 month period, design two illustrated books (eBook and printed outputs) in collaboration with students from the illustration pathway of Northumbria’s Graphic Design degree. This forms the content for two social media campaigns that our two charitable organisations will run on provoking dialogues in the North East of England. The first organisation’s campaign will challenge the stigma of the complex needs of vulnerable homeless people, by using five graphic novel narratives based on two of their clients’ experiences. The second organisation’s campaign following on from the other will focus on a dialogue around addressing sexual violence against women. This will use content posted on social networks, drawn from collaboration between Northumbria University’s illustrators and criminologists in a book form. In both cases the social media posts will utilise the illustrations in the two books to provoke dialogue online, and the eBook/printed books will be used in the two charities’ outreach work initiated by the social media campaign. Keywords: Content Design, Sexual Violence, Digital Books, Social Media Strategy Campaign, Homeless Stigma