Cultural Destinations - Research Project

Tender description

Wakefield Council is partner of the Wakefield Cultural Consortium and is seeking a suitable, highly experienced research company / consultant to deliver a research and development programme, part of strand 1. The scope of the exercise is to: • collate and review existing data held by all partners • identify information gaps • identify external organisations (currently not Consortium members) who may hold useful data and engage them in the programme • analyse existing information (inclusive of, but not limited to: audience profiling and segmentation, economic impact assessment, current position of the district - SWOT analysis) to provide baseline figures and inform product development and PR and marketing strands of the project • develop a framework for future data collection and information sharing • develop evaluation framework for measuring impact of Cultural Destinations programme The tender documents are available for interested suppliers to download from the YORtender system (www.yortender.co.uk) using reference DN286498. Bidders are required to register on this site in order to access the documentation Please use the discussion function on YORtender to raise any questions relating to this scheme.