DoF - ESS - Social Web Project - Beta Phase

Tender description

Why the Work is Being Done The Northern Ireland 'Fresh Start' agreement and the OECD NI Governance report recommend better engagement with citizens, channel shift, and an amplification in the uptake of Citizen Services. DAERA has a target to ensure that 50% of all household waste in Northern Ireland is recycled by 2020. DoF, DAERA and PHA are keen for the social web system to be live from before the end of November 2017.The results and findings will provide valuable evidence of the potential of the platform. The test period will also identify and mitigate any risks or challenges to be addressed and refine governance. Problem to Be Solved Citizens are not having the seamless, transparent, personalised and two-way experience with Government that they would expect to have when they seek information and services online. Today's Government websites are one-way and transactional, which is proving to be a very ineffective way to communicate with today's digital citizens. The digital platform/ solution being sought will aim to effectively communicate, promote and amplify uptake of Government services and information. It will drive behaviour change that will help meet Government objectives and benefit citizens; and it will enable formal and informal engagement online. i.e Channel shift and the resulting savings. Who Are the Users As a member of the public I want to engage with government so my opinion can be heard. I want government to let me know about services and information on food waste recycling, dairy farming, pain management (and possibly 2 or 3 other Government policy areas) so that I can share this with others and take appropriate action. I will want to receive information that I need, when I need it and in a way it fits in with my life. I will want to use this information or take action that will make my life better. Early Market Engagement The Programme for Government outcomes 1, 2, 4, 8 and 11 underpin these campaigns for food waste recycling, dairy farming and pain management. For food waste recycling, the key barriers are: perception that not enough food waste is produced to recycle; it is perceived as being too smelly and messy; some don’t see the point in it; and here are some barriers such as not having bin caddies or liners. Appealing particularly to the human-environment connection and consumers’ sense of personal responsibility towards dealing with climate change will influence their behaviour. In view of the dairy farming industry in Northern Ireland, there are approximately 3,000 active dairy farms. These would tend to be family owned and run, passing from generation to generation. Key aims are making a profit, complying with regulations and competing post-Brexit. In view of pain management, it is estimated that 1 in 5 or 400,000 people could be affected by long term pain in Northern Ireland. Long-term pain sufferers want to connect with other people living with pain in Northern Ireland. They want a ‘one-stop shop’ of information from trusted sources and peers on services, advice and resources. Work Already Done Discovery and Alpha have been completed resulting in a functioning prototype site or platform, as well as two campaign briefs and prioritised user stories for Dairy Farming and Food Waste Recycling. A third campaign brief and user stories for Pain Management are in progress. Alpha delivered (draft) policies, processes, a style guide/ quality standards, roles and responsibilities. All of these will be tested in Beta. Alpha did not deliver any social media channels. These will be created and tested in Beta. Alpha delivered a recommended brand, identity and guidelines. These will also be tested in the market in Beta. Existing Team The supplier will be expected to work with staff from various parts of NICS, including Staff from Digital Transformation Service, Public Sector Reform Division, subject area experts from DAERA, as well as technical staff from ESS and IT Assist, and potentially other Departments and stakeholders as the work progresses Current Phase Alpha Work Location Belfast primarily, Goodwood House, 44-58 May Street Belfast , BT1 4NN, but there will be a requirement also to attend meetings at Dundonald House, Clare House, Klondyke Building and potentially other buildings used by DOF, DAERA and HPA within Belfast. Working Arrangments Supplier staff will be required to work on site as part of a diverse project team reporting to a NICS member of staff. Working hours are between 9am-5pm Monday to Friday excluding Northern Ireland Public Holidays. All necessary additional costs such as flights, day to day travel, subsistence and accommodation costs to get to and from place of work must be included to establish total cost of engagement. Security Clearance Baseline Personnel Security Standard – Standard Disclosure Additional T&Cs Any outputs will be considered to be the property of the Department of Finance. Skills & Experience Two years’ experience in the last 3 years of strategic digital marketing and engagement skills and including analysis and evaluation (2.4%). Two years’ experience in the last 3 years of developing high level campaign briefs for a diverse range of subject areas with a focus on delivering outcomes (2.4%). Two years’ experience in the last 3 of developing and implementing digital marketing plans. These would include strategic communication approaches, user-focused messages, calendar activity plan and measurement techniques (2.4%). Two years’ experience in the last 3 of establishing integrated communications plans across a range of digital channels to ensure that communication is ongoing, open, responsive and coordinated (2.4%). Two years’ experience in the last 3 years of creating and delivering scheduled and ad hoc, high quality multimedia content that meets users’ needs, to brief and deadline (2.4%). Two years’ experience in the last 3 years of providing high quality front end design services, including user-centred interaction design, service design and graphical content generation expertise (1.2%). Two years’ experience in the last 3 years of brand definition, development and testing (1.2%). Two years’ experience in the last 3 of designing, conducting and analysing user research using a range of techniques, for example one-to-one interviews, focus groups or usability tests (1.2%). Experience of assisting organisations to become digitally self-reliant, through skills transfer and other relevant methods (1.2%). Experience within the last 2 years of supporting a Drupal 8 digital platform, continually improving the service by identifying new tools and techniques, and updating, and maintaining code (1.2%). Experience within the last 2 years of complying with UKGov standards, including to Accessibility, Security, Data Protection, user experience and responsive and adaptive application design. (1.2%). Experience within the last 2 years of ensuring information is protected against unauthorised or unintended access, data destruction or disruption, minimising the chance of information systems security breaches (1.2%). Experience within the last 2 years of preparing systems in readiness for proportionate accreditation processes (1.2%). Experience within the last 2 years of breaking down complex problems, identifying solutions with in-house technical staff to develop infrastructure & support, identifying & reusing existing resources without duplication (1.2%). Experience within the last 2 years of adapting and delivering projects that are under time and budget constraints (1.2%). Nice to Haves The Supplier must be registered on eTenders NI (https://etendersni.gov.uk/epps/home.do). At least 1 project demonstrating experience within the last 2 years of delivering an innovative digital solution for one or more public sector organisations. At least 1 project demonstrating experience within the last 2 years in delivering and managing a high profile digital marketing campaign for a public sector organisation. No. of Suppliers to Evaluate 10 Proposal Criteria Overview of the proposed solution that will meet the given requirements, including the budget, the start and completion dates (12%). List of deliverables taking full consideration of the “essential skills and experience”, as well as the “Problem to be solved” (12%). Detailed timeline, clearly outlining expected activities and outputs during project delivery (9.6%). Defined roles and responsibilities of all those involved in the project (9.6%). Outline of how value for money will be achieved for NICS (4.8%). Cultural Fit Criteria Evidence of a committed friendly team focused on the work to be delivered; who are keen to adapt or identify innovative reusable quality solutions to problems. (3.2%). Evidence of ability to communicate clearly with all those involved in the project, at all levels, understanding their priorities, whilst enabling the project to progress (2.4%). Evidence of encouraging a collaborative approach and no-blame culture to problem-solving (2.4%). Payment Approach Capped time and materials Assessment Method Written proposal Work history Reference Evaluation Weighting Technical competence 72% Cultural fit 8% Price 20% Questions from Suppliers Budget range maximum budget allowed is £200,000 (any proposal must be inclusive of all travel and substance)