Place Branding - Marketing

Tender description

The key focus will be on place marketing for Medway and would cover the whole area including the five Medway towns of Chatham, Strood, Rochester, Rainham and Gillingham and the rural areas. The place marketing strategy would incorporate and complement the Invest in Medway strategy being developed by Locate in Kent as well as the area’s developing destination marketing strategy. The objectives of the project include: To position and sell the district and its compelling, unique advantages through an innovative, asset based, partnership approach to place marketing. To bring together stakeholder groups across Medway to form an effective partnership to promote the area jointly. To target the right messages at the right people, through a co-ordinated campaign across all media, using a range of communication and marketing channels. Keywords: Advertising, Branding, Marketing, Research & Analysis