Marketing services

Tender description

This is a Contract Award Notice and as such the procurement process has now ended. HIE is procuring a new over-arching Marketing and PR Services Framework for its own use and on behalf of the named users of the framework. Key to this requirement is delivering targeted messages and engagement to identified audiences, including local communities, businesses, funders and key stakeholders/influencers. Included in this work is event management, media relations, implementation and monitoring of PR and marketing campaigns. The focus of all work will reflect the increasing importance of digital marketing to HIE. The Framework is anticipated to be awarded for 3 years with an optional 1 year extension. It is estimated that the total value of these services over the maximum duration including the optional extension will be between 1 170 000 GBP and 1 560 000 GBP excluding VAT. This is based on an estimated annual value of between 292 500 GBP and 390 000 GBP excluding VAT. This Framework has not been divided into lots since this would make the execution of the framework excessively difficult.