Market research services

Tender description

The National Galleries of Scotland has three Galleries across 4 main sites — The Scottish National Gallery, The Scottish National Portrait Gallery and the Scottish National Gallery of Modern Art (Modern One and Modern Two) with, in total, over 2 400 000 physical visits per year with many more online visits and interactions on social media. The National Galleries of Scotland is seeking to appoint a Rolling Audience Research agency to conduct quantitative research of its visitors (and possibly also of its non-visitors). The contract is for a 3-year period and is expected to be between 140 000 GBP and 170 000 GBP in total for the 3-year period. Introduction The National Galleries of Scotland proudly displays collection artworks and exhibitions in three locations in Edinburgh — the Scottish National Gallery (SNG), the Scottish National Gallery of Modern Art (SNGMA), and the Scottish National Portrait Gallery (SNPG). Brief: Service Required The National Galleries of Scotland (NGS) currently has a rolling Audience Research provider. This contract will expire on 31.3.2018. NGS therefore invites Tenders (PCS Document ID: 506379) from providers for a three year Audience Research contract that will run from 1.4.2018 to 31.3.2021, to conduct audience research of its visitors (and ideally non-visitors). The contract is expected to be between 140 000 GBP and 170 000 GBP in total for the 3-year period. NGS has gone from 1 280 000 visitors in 2010 to over 2 400 000 in 2017 — a remarkable growth of over 1 000 000 visitors in under 10 years. NGS has a visitor counting system in place to record visitor numbers but requires an Audience Research provider to bring insight and analysis about these visitors to provide visitor (and non-visitor) feedback and needs, support organisational KPIs, special projects and inform organisation-wide strategy. NGS may have additional qualitative or quantitative audience research needs but these are as yet undefined and will not be in the scope for this Tender. If and when additional audience research needs are identified there would not be an automatic award. Current methodology utilises face to face visitor exit surveys interviews at Gallery sites but NGS seeks to understand a provider's recommendations on how best to do this via on and offline channels as well as their recommended methodologies and whether and how to capture non-visitors. We are seeking to appoint a provider that will have a clear understanding of NGS and its needs and provide a clear and robust methodology, meet all data capture requirements and provide thorough and clear analysis and insight.