Public relations consultancy services

Tender description

Lot 1 — Public relations and Public affairs The majority of the PR support will focus on targeting national and trade media (including key house builder titles) with minimal focus on regional media where some ad-hoc support may be required. This support should work hand in hand, where relevant, with high level Public Affairs activity to ensure opportunities are maximised. Public Affairs activity should also operate as a standalone function where required and extend to fully align and magnify relevant PR outputs. The majority of the PR support will focus on targeting national and trade media (including key house builder titles) with minimal focus on regional media where some ad-hoc support may be required. This support should work hand in hand, where relevant, with high level Public Affairs activity to ensure opportunities are maximised. Public Affairs activity should also operate as a standalone function where required and extend to fully align and magnify relevant PR outputs. Knowledge and experience of working in the property and housing sectors and who has the ability demonstrate strategic and tactical experience developing effective consultation programmes of activity. Evidence of relationships with the key influencers and media in those sectors and be able to effectively engage and provide the relevant consultation and community engagement materials. Required to work across the current Radian geography and have the capacity/flexibility to support Radian if this changes over the life of the contract. Cost management is a critical area of performance in this contract and the successful agency is expected to demonstrate an open, accurate and accountable approach to estimating costs. An account manager will be required to manage the account along with a dedicated team who will work as an extension of the Development Team. There will be regular contract management reviews with the successful agency to ensure that Radian receives value for money.