Provision of conference and event marketing services

Tender description

W12 Conferences is the conference and events centre for Imperial College Healthcare NHS Trust (ICHT). The centre hosts a number of internal events of behalf of the Trust and income is generated for the Trust via the external hire of conference rooms and by event management. The marketing of W12 Conferences falls into two main areas; • conference centre, where the hire of rooms and catering are marketed to external sources • events where places on conferences are sold to delegates from around the world The Trust is seeking a specialist provider for a range of services; those listed below are examples of the types required, but this may not be an exhaustive list. • Strategy development • Creative campaigns • Digital marketing and social media • Direct marketing • Partnership marketing • Event campaigns • Reporting (and recommendation) e.g. analysis of website activity