NHS Sheffield CCG - Provision Of A Social Movement In Cancer Prevention Awareness And Support

Tender description

The 16 Cancer Alliances across England are key to driving the change needed across the country to achieve the Taskforce's vision. Our Cancer STP work stream became a Cancer Alliance in November 2016 and as part of their early work bid for transformation funding to support the earlier diagnosis of Cancer. The bid was successful and as a result the Cancer Alliance will receive additional funding to deliver a number of interventions with the aim of increasing the proportion of cancers diagnosed at an early stage. The development of a Social Movement in Cancer Prevention, Awareness and Support is one of those interventions. The key requirements: For provider(s) to work in partnership with local communities to co-produce and deliver a Social Movement in Cancer Prevention, Awareness and Support. Social movement In this context we are referring to Social movement as an organic process rather than one which 'nudges' people in making decisions. Some of the key features of our definition mean Social movement happens when we understand: • What are the issues behind the messages we are trying to communicate, for example in the context of cancer symptom awareness this may include feelings of guilt and fear. • Why is it hard to get messages across • What are the challenges and barriers • How local people help each other to find their solutions • Local communities begin to take on some ownership of the solutions • It is likely that activity to communicate messages is part of existing conversations