NML Visitor Profiling Survey

Tender description

National Museums Liverpool is looking to commission a research company to conduct out annual visitor profiling survey throughout our eight venues in the Liverpool City Region. We require the development of a comprehensive quantitative visitor survey package that will provide us with a wealth of information about our visitors. The key data that we would need the survey to provide includes: 1) Basic profiling information • Age and gender of respondent and those accompanying them • Where the respondents live- postcode data • Repeat visits to NML venues • Museum & Gallery visiting habits in general and to NML specifically • Ethnicity breakdown • NS SEC breakdown (and SEG for comparison with historical data) • Levels of disability among respondents 2) Marketing awareness information • How respondents find out about the venues • Awareness of temporary exhibitions 3) Motivational information • How and why respondents decide to visit the venues • Main factors that influence decisions to visit • The appeal of temporary exhibitions 4) Satisfaction with visit • How the visit matches up to prior expectations • How likely respondents are to visit again or recommend to others 5) Media consumption • Main radio station listened too • Main newspaper read • Use of social networking sites A full description and instructions for tender responses are contained within the attachments