Media Planning and Buying Services

Tender description

Lot 1 - International, national and regional media planning and buying services To meet the University's international, national and regional media planning and buying remit our supplier will need to provide wide-ranging expert media consultancy services and must be able to demonstrate knowledge and expertise in new and emerging digital channels. International, national and regional media planning and buying services remit criteria: • Proven evidence of providing a wide-ranging expert media consultancy service including media planning and buying, monitoring and reporting at an international, national and regional level. • Evidence of this must include information on advanced media schedules detailing costings and available discounts. • Proven knowledge and expertise in new and emerging digital media channels must be evidenced along with examples of their use and innovation together with evidence of their success. • Sound evidence of access to sources of information for reporting competitor media activity at international, national and regional levels. • Sound evidence of media reach and effectiveness and consumer perceptions on an international, national and regional level. • Sound evidence of accurate and timely responses to client briefs. • Sound evidence of accurate and timely advice, reporting and measurement of campaigns. Lot 2 - HE/Subject Specific channels media planning and buying To meet the University's HE/subject specific channels media planning and buying remit our supplier will need to be able to provide robust evidence of providing an expert HE specific channels media buying and planning service relevant to the University's subject specific resources and target audiences, which may include national and international subject specific activity. HE/Subject Specific channels media planning and buying remit criteria: • Proven evidence of providing an expert HE/subject specific channels media planning and buying service relevant to the University's subject specific resources and target audiences at both undergraduate and postgraduate level. • Evidence of this must include information on advanced media schedules detailing costings and available discounts. • Evidence of expertise in media strategies to support entry to a new target market. • Proven knowledge and expertise in new and emerging digital media channels must be evidenced along with examples of their use and innovation together with evidence of their success. • Sound evidence of access to sources of information for reporting competitor media activity at subject specific level. • Sound evidence of media reach and effectiveness and consumer perceptions at a subject specific level and by target audience (at socio-economic and geographic levels). • Sound evidence of accurate and timely responses to client briefs demonstrating a wide ran