THINK! Website Development - Discovery Phase

Tender description

Why the Work is Being Done Launched in 2009, THINK!’s website content has grown to meet the needs of different audiences, across five different sites: •http://think.direct.gov.uk/ •http://think.direct.gov.uk/resource-centre/ •http://think.direct.gov.uk/education/early-years-and-primary/ •http://think.direct.gov.uk/education/secondary/ •http://think.direct.gov.uk/drivingchallenge/ All of these sites reflect the time in which they were launched 8 years ago and are now out-dated – both technologically and visually. We want a new single user/audience-focused site that brings everything back under one roof in a way that is visually appealing, a pleasure to navigate across different devices, and fit for purpose for modern communications. Problem to Be Solved To create a new THINK! campaign site fit for purpose in terms of usability, accessibility and in terms of housing a range of content in a number of formats. The website will be built using open source. All technology choices need to follow GOV.UK service manual guidance.(https://www.gov.uk/service-manual/technology) The website needs to have the technical ability to house educational resources including downloadable content (i.e. interactive videos and lesson plans) to be accessed by teachers and the public. We may also incorporate games or elements of VR such as 360° videos/images so the new site will need to able to support this. Who Are the Users The THINK! team (internal) – will need to be able to maintain and update the new website themselves. Training will be undertaken but the new website will need to have this usability. Teachers/road-safety professionals/parents/children and young people: access (view/interact/download) road-safety education resources (see above). We specifically want Teachers to register to use the resources as a means of providing us with specific user information as well as provide us with the mechanism to re-contact them about road-safety news and information. Stakeholders and members of the public – access, interact with and share campaign content and advice about road safety. Early Market Engagement We have not engaged with the market. Work Already Done We conducted user research in November 2015 from a survey on our website. Link: https://drive.google.com/file/d/0Byf52EIwIonkZVF4QTE2X3lESWs/view?usp=sharing While still relevant, the research is limited as it only represents one section of our target audience (stakeholders). The new site needs to appeal to both members of the public and our stakeholders in equal measure. We have completed a ‘page structure’ document. Link: https://drive.google.com/file/d/0Byf52EIwIonkd1lBUWtNLWxTZms/view?usp=sharing Please also see further detail in the specification annex. Link: https://drive.google.com/open?id=0Byf52EIwIonkNEtJeFNuTWp4LUk Existing Team The appointed agency will be expected to work closely with members of the THINK! campaign team, our in-house web developer and our education creative agency who will be producing our new child and teen resources. You may also need to work with relevant stakeholders such as road safety officers. Current Phase Discovery Work Location The majority of the work should be conducted at the agency’s own site. However, we would like the agency to work at our offices for a total of five days for the duration of the project. Exact days will be decided with the agency, once the contract has been appointed. Address: Department for Transport, Great Minster House, Horseferry Road, SW1P 4DR Working Arrangments We would like the discovery phase to be completed within approximately 6 weeks, with a completion date of July 14th. We would like to work to milestones: Week 1-3: Research Week 4-5: Analysis Week 5-6: Options, recommendations, upskilling Exact milestones will be determined with the agency, post appointment. We require weekly status updates via email and telephone detailing achievements of key milestones and issues that may impact timescales and cost. We would like a short presentation or report at the end of each milestone and the options, recommendations and upskilling should be in the form of a report and presentation. Security Clearance The agency will require current security clearances (BPSS) to work at GMH. Additional T&Cs N/A. DOS2 Framework Terms and Conditions will apply. Skills & Experience Must be able to deliver project within 4-6 weeks, ideally within 4-5 weeks. Analysis and evaluation of existing web structures, content and customer journeys – creating information architecture. Delivering projects for websites with multiple customer groups. Delivering projects at speed with clearly identified deliverables and timescales. Able to identify each stage of the project and what it will include. Excellent planning, coordination, communication and project management skills. Experience and success in customer profiling techniques and how these are used to inform website development. Knowledge of SEO and how this could be incorporated into website development. Clear understanding of strategy to launch a new website, minimising negative impact on SEO. Knowledge of latest technologies and how to incorporate this into website development. Experience of using clear development methodologies, with a clear idea of how this would work in conjunction with a client’s internal development team. Experience of extensive testing internally and with end users and clear identification of what this might include. Experience of managing content migration. Experience of technology needed to allow users to opt in to sign up for updates and how this details will form a ‘back-end database’. Experience of working on a project that has helped to create a successful customer focused website. Experience of identifying best practice externally (i.e. other websites) and utilising these learnings. Nice to Haves Experience of working on projects for websites aimed at any of the following: - teachers - children or teenagers - young men Experience of working on successful projects for websites that are both informing and entertaining. No. of Suppliers to Evaluate 4 Proposal Criteria Approach (5%) Identification of all elements of the research/discovery phase of the project. Identify activities and outcomes throughout and how this will inform technical development, design and content development. (5%) Research methodology - part of the process will include seeking feedback internally and from stakeholders. Suppliers should identify what this process will look like. (5%) How the approach or solution will meet user needs (5%) Estimated time-frames for the work (5%) Identification of risks and dependencies and offered approaches to manage them (5%) Incorporating new technologies/innovative thinking to website development (2.5%) Team structure (2.5%) Value for money (15%) CV (5%) Cultural Fit Criteria Experience of working as a team with organisation similar to ours or who have similar audiences (5%) Experience of sharing approach, knowledge and skills with internal team members and listening to their feedback (5%) Payment Approach Capped time and materials Assessment Method Written proposal Case study Work history Presentation Evaluation Weighting Technical competence 50% Cultural fit 10% Price 40% Questions from Suppliers Budget range capped at £30,000 - capped time & materials. a milestone approach will be employed.