ArmyHQ2/00150 British Army Website Re-Development

Tender description

Why the Work is Being Done The work is necessary to follow on from the discovery phase which was completed in 2016. The Army website is a critical part of the Army’s digital engagement with the Public. It was visited over 12 million times in the past 12 months by over 7 million individual users. It has not changed significantly since 2008. It is not optimised for mobile devices (tablets and smartphones); its size and structure creates an inefficient and confusing user experience; technically, some of the software is no longer supported; and loading content is overly complex Problem to Be Solved Outcomes based on user needs and follow GDS Service Standard and GDS design principles. Website needs to be responsive. Improve accessibility support. To make managing content easier for non-technical staff, a new CMS is identified and procured to replace Opentext WSM 11.2. Hosting accreditation and assurance to comply with Government Cyber Essentials Certification. Hosting will be within existing environment but consider need capability to migrate over to new platform. Inconsistent look and feel. Improve IA and user journeys. Capture internal stakeholder needs. Meet minimum Level AA (WCAG) 2.0. A greater focus on SEO when creating content. Enhance management of content. Who Are the Users The Discovery Phase identified key audience groups and their requirements: 1. Potential recruits are the primary audience for the website and certainly should be regarded as a high priority. 2. Family members are an important audience as the website is often their first point of contact with the Army. 3. Advocates are a wide audience group amongst them journalists, teachers, local advisers and tourists. 4. Veterans have information and service needs from the Army long after they finish their active service. 6. Army staff have multiple touchpoints with Army communications, and tend to be very infrequent users of the website. Early Market Engagement Pre-market tender was carried out at the end of 2016 to identify costs for Alpha and Beta phases as well as on going running costs. Work Already Done The British Army completed the Discovery phase of this project in June 2016. This report provided: • Key recommendations that are formed from insights drawn from all research • In-depth qualitative user research with recommendations • A technical review and best-practice technical recommendations • A content review and content recommendations • A suggested information architecture – which will need to be reviewed - developed from insights from the research and tested on users. • A Service Delivery Plan for Alpha phase including recommendations on duration and cost Existing Team Army – Digital Platform Manager– Service Manager, Army - Digital Team Leader – Service Manager Current Phase Alpha Work Location It is expected to be a mixture of on-site and off-site working. If on-site, the contractor will mainly be working at Army Headquarters in Andover. There may be the possibility of the requirement to visit one or two other Army locations across the UK. Working Arrangments The supplier will work closely with the AMC Digital Team in Andover. It is anticipated that most work will be conducted remotely regular contact with AMC Digital is maintained. The contractor will base some resource with the British Army at key points throughout the engagement. The cost of attending any meeting or performing tasks away from the contractors premises shall be borne by the future contractor. The supplier will submit weekly reports to the Service Manager regarding the status of the project, achieving key milestones and issues that may impact on timescales and cost. Significant updates required as necessary. Security Clearance All work will be conducted at the OFFICIAL classification level. No security clearance is required as the project team will be escorted at all times when on site. Additional T&Cs These MOD DEFCONs form part of this Contract: DEFCON 5J (Edn 18/11/16) Unique Identifiers, DEFCON 76 (Edn 12/06) Contractors on site, DEFCON 129J (Edn 18/11/16) Electronic business Delivery Form, DEFCON 516 (Edn 04/12) Equality, DEFCON 520 (Edn 18/11/16) Corrupt gifts and payments of commission, DEFCON 522 (Edn 18/11/16) Payment and Recovery of Sums Due, DEFCON 531 (Edn 11/14) Disclosure of Information, DEFCON 534 (Edn 18/11/16) Subcontracting and Prompt Payment, DEFCON 566 (Edn 07/14) Change of control contractor, DEFCON 642 (Edn 06/14) Progress meetings. The following DEFFORMs will be used: DF111 Addresses And Other Information, DF10 Acceptance Of Offer Of Contract Skills & Experience Must be available to meet the latest start date. Analysis and evaluation of existing user research to create IA and content plan. Experience using agile project management. Creating responsive websites based on user needs. Delivering projects in line with Government Digital Service Standard. Conducting on-going user research Designing and launching websites in line with Digital Service Standard. Demonstration of delivering projects at speed with clearly identified deliverables and timescales. Evidence of delivering projects to meet timescales. Designing websites that are intuitive and easy to use on all devices. Technical knowledge of website hosting environments. Experience of mitigating security and cyber threats to websites. Launching MVP websites with scope to migrate large amounts of information post launch. Understanding, experience and implementing website metric software such as Google Analytics. Working with third party stakeholders. Relationship management Good planning, coordination, communication and project management skills Nice to Haves Building and managing large websites (1000+ pages). Working with the UK Military, other nations Military, other Government Departments and Not-For-Profit organisations. Have experience of assessing and mitigating security and privacy issues, including Cyber Essentials certification. No. of Suppliers to Evaluate 5 Proposal Criteria A detailed project plan Team structure Detailed resource plan Value for Money – any additional work Approach and methodology - How proposal will meet requirements Stakeholder engagement – How to capture requirements Cultural Fit Criteria Demonstrate expertise and experience of working with public sector organisations, the Military, Other Government Departments and Not-For-profit organisations. Suppliers should demonstrate their understanding of the British Army and how it operates. Ability to work with clients with limited technical knowledge. Open and transparent when making collaborative decisions. Payment Approach Fixed price Assessment Method Written proposal Presentation Evaluation Weighting Technical competence 50% Cultural fit 20% Price 30% Questions from Suppliers Budget range up to £550k inclusive of redevelopment work and 2 years support. (fy17/18 - £250k for redevelopment, fy18/19 - £150k support and maintenance, fy19/20 - £150k support and maintenance)