Media Buying Auditor Service

Tender description

Fáilte Ireland spends in the region of €2m annually on paid media in support of a range of consumer and trade facing brands and campaigns in the domestic market. In order to measure the effectiveness of all media buying within the organisation, Fáilte Ireland require the services of a Media Buying Auditor to conduct an annual review of all media buys. Such a process is in line with best practice and aims to: • ensure value for money is always achieved; • maximise the return on investment on all media buys; • safeguard against ineffective and inefficient ad placements, both online and offline; • ensure all rebates which are due to Fáilte Ireland as a result of volume buys are recouped; • inform the annual performance score for the media agency which directly impacts on the bonus available. The successful tenderer will audit all media bought in the domestic market in support of Fáilte Ireland’s consumer brands, namely the Wild Atlantic Way, Ireland’s Ancient East, Dublin and DiscoverIreland.ie as well as trade-facing brands such as Meet in Ireland, the Fáilte Ireland corporate brand and any other bought media as required.