Advertising campaign services

Tender description

The National Galleries of Scotland is looking to appoint a company to advise, plan, book and review media campaigns promoting the National Galleries of Scotland programme of exhibitions, events and special projects. The National Galleries of Scotland is looking to appoint a company to advise, plan, book and review media campaigns promoting the National Galleries of Scotland programme of exhibitions, events and special projects. Our key objectives with any media campaign are to: i) increase visitors to individual galleries and nationalgalleries.org and associated channels; ii) increase ticket sales for exhibitions and/or events; iii) Raise awareness of the NGS brand; iv) Raise awareness of the NGS site. NGS requires the successful bidder to: — Plan and advise on media campaigns as briefed by NGS Communications staff; — Be able to respond to short leadtimes and adhoc low budget campaigns; — Provide evaluation of implemented media campaigns; — Negotiate favourable rates with media owners; — Be creative with limited budgets; — Have experience of working within the cultural sector; — Be responsible and accountable for clear communication of correct specifications and delivery requirements between media owners and NGS Communications team; — Keep NGS Communications team abreast of new and innovative media developments and promotion opportunities when appropriate; — Attend meetings with NGS Communications team when appropriate.