Marketing services

Tender description

The British Council is the United Kingdom's international organisation for cultural relations and educational opportunities. Its purpose is to build engagement and trust for the UK through the exchange of knowledge and ideas between people worldwide. It seeks to achieve its aims by working in education, science, governance, English and the arts. This Invitation to Tender aims to build a pool of associates with expertise to carry out consultancy and professional services when demands arise from within the eight priority areas of the Education and Society (E&S) Strategic Business Unit. The Invitation to Tender is divided into 3 lots: — Lot 1: Content. Content: To ensure the effective delivery of content and communication materials for programmes within Education and Society. Content orders will extend and complement the existing services offered by the Strategic Marketing team. — Lot 2: Campaigns. Campaigns: To ensure the effective scoping, costing, delivery, and evaluation of all marketing and communication campaigns for programmes within Education and Society. Campaign orders will extend and complement the existing services offered by the Strategic Marketing team. — Lot 3: Insight. Insight: To ensure the effective evaluation of impact, reach and effectiveness of all marketing activity. Insight orders will extend and complement the existing services offered by Strategic Marketing team. This pool of associates will form the basis of successful delivery of marketing services and will contribute to the impact of programmes and products delivered across E&S, and will extend and complement the existing services offered by Education and Society Strategic Marketing team.