Digital Marketing Agency Services

Tender description

Goldsmiths, University of London are seeking to appoint a specialist digital marketing service agency to support student recruitment. This decision has followed a review of our marketing activity and spend over the previous year. We have taken the decision to plan our campaigns around a “digital” first strategy. The successful agency will deliver Goldsmiths' paid search, display, social media and key portal advertising and the review of analytics produced. This will support Goldsmiths’ selection of channels, platform and content, which will help Goldsmiths' grow its online voice and meet targets. Specifically we require a specialist higher education marketing agency who offer a wealth of experience of using digital advertising to attract and recruit students from the domestic and international markets. Using the latest digital marketing techniques alongside a deep understanding of the trends in student recruitment will mean that the successful agency are able to offer consultancy based digital solutions for each recruitment campaign and to support the Goldsmiths brand in this key area. Furthermore, the successful agency should present a demonstrable track record of using the latest analytics software and reporting technology to demonstrate the impact of their work. Establishing a Return on Investment (ROI) for each stage of the recruitment cycle. The successful agency should be either in partnership with or have approved status with the key search engines and media platforms used to recruit students and be able to demonstrate that they have added value to each campaign spend.