Advertising and marketing services

Tender description

To further enhance public transport in Northern Ireland Translink is seeking to appoint a full service advertising agency as strategic partner to implement a programme of brand marketing communications to increase passenger transport journeys and revenue, and deliver the challenging targets of the Regional Transportation Strategy for Northern Ireland. This requirement will include implementation of strategic corporate advertising promoting the key consumer benefits of Translink services. In addition, a programme of tactical advertising for Translink service brands is required, including Metro, NI Railways, Ulsterbus, Goldline, Enterprise, Park and Ride, major market segments including commuters, young people, senior citizens, visitors and Translink ticketing product brands including Smartlink, mLink, yLink, aLink and iLink. Implementation of Belfast Rapid Transit (BRT) is planned for autumn 2018 and it is anticipated that brand marketing communications for BRT will form part of this requirement. Advertising spend is in the region of 400 000 GBP – 800 000 GBP per annum. Contract spend per annum is not guaranteed and is dependent on budgetary approvals. Award of this contract is no guarantee of any level of business. A number of campaigns will be progressed according to business requirements.