Software package and information systems

Tender description

The provision of a Student Recruitment CRM system to support the vision for the Student Recruitment project is to provide a sector leading prospective student experience which maximises recruitment through optimised organisation structures, processes and systems which support recruitment activities for Home/EU and International UG, PGT and PGR students from pre-enquiry through to the 1st December census. The optimisation of student recruitment activities will promote more coordinated, strategically aligned and collaborative working as well as introduce better integrated leaner processes across the whole end to end student recruitment cycle leading to an enhanced student experience. Within this project, the CRM system project workstream aims to deliver the software solution that will aid full engagement with these prospective students while aligning with new processes and ways of working for our colleagues supporting student recruitment across the University. The University of Exeter is looking for a Student Recruitment CRM system to support us in the following areas, with Enquiry management a primary focus. Enquiry Management. Enquiries capture (from Home/EU and International prospective students relating to UG, PGT (Post Graduate Taught) and PGR (Post Graduate Research programmes), processing and oversight/workflow — Enquiries capture from a variety of sources, — Enquiries response (timely, informative, consistent and appropriate), — Enquiries oversight and workflow. Recruitment Relationship management (Home/EU/International, UG, PGT and PGR) and Outreach and widening participation support. — Engagement with enquirers to maintain contact and interest in the University; — Linking with SITS information, engaging with applicants and offer holders, supporting them through to registration and enrolment; — Track prospective students interactions with the University at various touchpoints; — Capture contacts information related to Outreach and WP activities. Recruitment Communications, Marketing and Event management support. — Campaigns; — Support for events (Open days and Offer Holder Visit Days); — Targeted, tailored marketing and engagement; Reporting and Market Research. — Flexible reporting; — Analysis and interrogation of information held. We are looking to actively work with Bidders to understand the possibilities and potential solutions, from their experience, that will best meet our needs. We are looking for a solution provider that will both implement the solution and work alongside us throughout the project, to help us maximise the benefits of the solution. The successful solution will be part of our wider Student Recruitment project and we seek to work in partnership with the successful bidder to enhance the student experience and optimise our student recruitment business processes. We are looking to explore a fully hosted and an on premise solution. We will be considering contract options for both as part of the tender process. We are looking for a supplier who can support the University through the following project stages. — Design (Workshops); — Build (Functional/ Technical Specs); — Testing (Unit/SIT/ UAT); — Change Management — support in identifying new ways of working to maximise solution benefits; — Training i.e. Train the Trainer; — Implementation; — Post-implementation support (Warranty, 1st, 2nd, 3rd line support); — Hosting. The University has a budget of between 950 000 GBP and 1 250 000 GBP excluding VAT for the full delivery of this project with a further 180 000 GBP excluding VAT for the purchase of any hardware required by an on premise solution bid.