FSA519 - Food Standards Agency - Food Hygiene Rating Scheme (FHRS) Digital Assets

Tender description

Why the Work is Being Done At the FSA we want to empower people to play an active role when it comes to food. The Food Hygiene Rating Scheme (FHRS) helps consumers choose where to buy their food from. In Northern Ireland businesses will need to display their rating wherever they sell food, including online. We need to translate the offline FHRS brand, and develop FHRS online display assets (in English and Welsh) that the public can recognise for the primary platforms where food businesses will need to display their rating. Discovery and initial assets need to be completed by 31 March 2017. Problem to Be Solved Food businesses will be required to display their food hygiene rating on the platforms where food can be ordered, these include bespoke apps, websites and social media. However, the current FHRS sticker and branding wasn't designed to be used online. We need to discover what platforms business' use to sell food, explore the best ways they can display their rating on these, and design and develop a set of draft consumer-focused FHRS assets. The assets must be tested with consumers as they are designed and developed. Industry will then test these and we'll hold a formal consultation in Q1 2017/18. Who Are the Users As a business I need to display my hygiene ratings across online platforms so that consumers shopping online can see my hygiene rating As a consumer I need to easily see and understand the hygiene rating of a food business when I am buying food online or choosing where to eat out. so that I can make informed choices about where to buy food safely" Early Market Engagement Work Already Done The designs draft assets should complement the existing FHRS brand. We developed the first iteration of the FSA digital pattern library earlier this year (digital brand guidelines). This includes design of typography, accessible colours, icons, buttons and components. http://fsa-pl-ui.herokuapp.com/ Existing Team You will be working with the newly forming FSA Digital Team (currently 2 people), the FHRS policy team, and FSA Communications. Current Phase Not applicable Work Location Aviation House, 125 Kingway, London WC2B 6NH Working Arrangments The supplier will be expected to work with businesses, consumers and FSA people. Suppliers will be expected to work with us via an online collaborative platform (eg slack, google) and attend face-to-face meetings at the FSA office in London regularly, be involved in catch-up calls, organise and run user testing sessions, and present findings. At some stages of the project it may be useful for the supplier and the FSA digital team to physically work together for close collaboration. Security Clearance Additional T&Cs Skills & Experience Sound knowledge of how users access the internet, find and land on websites and purchase online (3%) Experience of designing and developing recognisable and accessible digital assets that reflect a brand, while meeting user needs (consumers) and fits UI of third party-platforms (food businesses) (5%) Experience of designing for multiple devices, platforms, resolutions and screen sizes, and understands the challenges. (4%) Experience in delivering evidence-based research to inform a user-centred redesign, focused on external users’ needs, end-to-end user journeys, motivations and goals (3%) Technical expertise of accessible front-end, UI and web development and responsive web design (HTML5/CSS/JS) (2%) Experience of prototyping, testing and iterating with users. (2%) Experience of working with stakeholders and industry partners to work out needs and online trends (1%) Nice to Haves Experience of conformance to Level AA of the W3C WCAG2.0 accessibility standards (1%) Experience of producing technical documentation and using GitHub (2%) Proven successful development of back-end technologies, databases, developing APIs, meeting data standards (1%) Experience in using robust metrics, analytics, search data and user feedback to define user behaviour and journeys (1%) No. of Suppliers to Evaluate 3 Proposal Criteria How the approach and technical solution will meet user needs (8%) How the approach and and technical solution will meet our organisation's goal to ensure consumers have access to the information they need (7%) Ability to meet the timeframe (5%) How the supplier has identified risks and dependencies and offered approaches to manage them (5%) Team structure and organisational makeup (5%) Value for money of the proposed solution (5%) Cultural Fit Criteria Can work with clients with low technical expertise, from all parts of the food retail sector. (4%) Experience of successful collaborative working as part of an multi-supplier agile delivery team, sharing knowledge and experience within the team (2%) Take responsibility for their work (1%) Able to challenge the status quo and use persuasion skills to achieve business buy-in (1%) Have a no-blame culture and encourage people to learn from their mistakes (1%) Bring agile mindset and principles into a developing organisation (1%) Payment Approach Fixed price Assessment Method Written proposal Presentation Evaluation Weighting Technical competence 60% Cultural fit 10% Price 30% Questions from Suppliers Budget range £75k-100k