Advertising and marketing services

Tender description

The creation of five (5), four (4) Year Framework Agreements, each of which envisaged to have a maximum number of five (5) participants, for the following Marketing services, listed as individual Lots: Lot 1 — Advertising and Strategic Planning. Lot 2 — Social Media Agency. lot 3 — Video Production. Lot 4 — Consumer Lifestyle PR. Lot 5 — Experiential Agency. The creation of a four (4) Year Framework Agreement for Advertising and Strategic Planning services with Service Providers who understand strategic business challenges, leverage advertising to meet them, build and sustain awareness for the NCS brand, have exceptional strategic planning capabilities, a proven ability to reveal unique consumer insights, provide a steady flow of insights across a range of marketing mediums, have awareness of our demographic, work with us to improve communications across the paid, owned and earned marketing mix, have substantial ATL advertising experience, the ability to integrate all elements of the marketing mix including guiding BTL messaging. The use of emerging innovative technologies will be central to how our brand connects to youth, and we require ideas that drive engagement with our audience as they flourish via text, existing and new social media platforms such as InstaGram and Social Content as well as Direct Mail vehicles. The creation of a four (4) Year Framework Agreement for Social Media Agency services with Service Providers who understand our strategic business challenges, leverage social media to meet them, have a proven track record of creating and executing campaigns to shape brand perception and behaviour amongst youth and parents/guardians. They will craft highly relevant social media campaigns. They must have a comprehensive knowledge of current digital trends, social platforms, social influencers and trends, identify and use national and local connections to create groundswell, advise how to spark trending conversations, deftly join the, identify the places, people and platforms we should be connected with, provide strategic social media channel guidance together with ongoing performance reviews, and advise as to how best present our brand in a way to attract 15-17 year olds who are not ordinarily attracted to programmes like ours. The creation of a four (4) Year Framework Agreement for Video Production Services with Service Providers who understand our strategic business challenges and leverage video production to meet them. They will provide ground breaking campaign content via a full video production service from idea conceptualisation through to final asset delivery. Video content serves 4 purposes 1) relevancy, 2) engagement, 3) reach, and 4) information and is key to the Trust's national marketing activities, supporting quarterly campaigns and maintains their engagement along the sales journey. We need to speak the language of youth and deliver content in formats and environments familiar to them. Parents/Guardians of 15-17 year olds require tailored messaging to drive awareness of the programme. School teachers/college lecturers, Head Teachers and Year 10/11/12 Heads must be engaged to build support for the programme. They will develop content across all audience groups. The creation of a four (4) Year Framework Agreement for Consumer Lifestyle PR services with Service Providers who understand our strategic business challenges and leverage PR communications to meet them, building and sustaining awareness for the NCS brand. They must have proven strategic planning capabilities, the ability to reveal unique consumer insights that help co-develop relevant, memorable and engaging campaigns. They will raise the profile, understanding and impact of NCS with teenagers, parents/guardians, and teachers at a national and regional level. They will provide ideas that raise awareness of the programme. A strong approach to campaign ideation and setting the national news agenda is vital. They must be comfortable recommending, sourcing, contracting, managing spokespeople for PR communications activities, working with our Ambassadors Manager. They must have excellent media relationships, knowledge of targeted media outlets, journalists, and broadcasters. The creation of a four (4) Year Framework Agreement for Experiential services with Service Providers who understand our strategic business challenges and leverage experiential marketing to meet them. They must have a proven track record of creating and executing experiential campaigns to shape brand perception and shift behaviour among youth and parents/guardians. They must have a comprehensive knowledge of current event trends with young people, using technology as a central part of the experience. They will access consumer insight to understand their behaviour and how experiential campaigns can drive changes in attitudes and behaviours. The experiential needs could include televised music events for more than 2 000 teens, parents/guardians evenings, graduation balls, school assemblies, recruitment tours, shopping centre tours, and promotional activities at teens focused events around the country. Service Providers will take full ownership of tangible experiences and events.