Advertising services

Tender description

Liverpool City Council (the Contracting Authority) is seeking a commercial partner or partners to manage large format digital advertising signs, by way of concession, using a bespoke Competitive Procedure with Negotiation. The successful commercial partner will be responsible for the installation and maintenance of the large digital format advertising boards across the City, and will be able to exploit the opportunities for selling of advertising on these formats. The Contracting Authority requires a Guaranteed annual revenue and % share of Gross Sales over the 10 year concession period. The Contracting Authority also invites Bidders to identify and optimise other potential sites across the City of Liverpool for approval, by bringing sites forward for development as part of the concession. Further details are set out in the tender documents. Liverpool City Council has identified 13 No. initial sites capable of displaying large format digital advertising screens to be brought forward under a new concessions contract. The maximum duration of the concession contract has been determined on the basis of the time that the successful commercial partner could reasonably be expected to take to recoup the investments made in operating the subject matter of the concession, together with a return on invested capital required to bring about the development/installation of the sites during the life of the concession contract.