FSA516 - Food Standards Agency - food.gov.uk (Discovery and Alpha)

Tender description

Why the Work is Being Done "We are working to make the FSA more open and collaborative, empowering people to play an active role when it comes to food. To do this, we need to better meet the needs of our users, ensuring they have access to the services and information they need. Our new website will play an important role in this. Discovery should be completed by March 31 2016." Problem to Be Solved We need a website that is based on the services our users keep coming to us for and structured around key areas we want to engage others in. The information needs to be designed for its audience, and easy to find, understand and share. It needs to empower people to contribute ideas, and give them opportunities to be counted and be heard. We need to identify the top services and information our users need, and use this research to develop a content strategy and new IA that meets these needs (Discovery) and to build a freshly designed prototype food.gov.uk (Alpha). Who Are the Users As a consumer I need to find information about food So that I'm informed, able to shape the food system, and keep my family safe. As a consumer I need find a food hygiene rating of a restaurant So that I can make informed choices about where I eat As a business I need to find everything I need to run a food business So that I'm following the law, managing food safely, training my staff As a scientist I need to access the latest food research So that I can reference and build on work in this area" Early Market Engagement Work Already Done We developed the first iteration of the FSA digital pattern library earlier this year (digital brand guidelines). This includes design of typography, accessible colours, icons, buttons, components and responsive web layouts. This was tested with some of our consumer segments. It will need to evolve, and be further developed as we build and test the protoype of the new food.gov.uk, and some of its key services. Existing Team You will be working with the newly forming FSA Digital Team (currently 2 people), FSA Communications and FSA policy leads. Current Phase Not started Work Location Aviation House, 125 Kingway, London WC2B 6NH. There will also need to be occasional travel to our other offices in York, Belfast and Cardiff. And you will be expected to run user research and testing sessions which could be at various locations. Working Arrangments Suppliers will be expected to work with us via an online collaborative platform (eg slack, google) and attend face-to-face meetings at the FSA office in London regularly, be involved in catch-up calls, organise and run user testing sessions, and present findings. At some stages of the project it may be useful for the supplier and the FSA digital team to physically work together for close collaboration. Security Clearance Suppliers may need to sign a non-disclosure agreement. Supplier personnel working on the project will need to be cleared to Baseline Personnel Security Standard (BPSS) Additional T&Cs To ensure the project continues to be effective, it will include a review and break-point following completion of the Discovery stage when we will have a clearer idea of the requirements for Alpha. At this stage we will ask the supplier to redefine the requirements, team and costs for delivering the Alpha stage. Changes will need to be agreed by the FSA and continuation into Alpha will be subject to GDS spend approval. Suppliers will want to note that there is no guarantee of progression to the Alpha stage. Skills & Experience Sound knowledge of how users access the internet, find and land on websites and interact online (1%) Proven experience in using robust metrics, analytics, search data and user feedback to audit and define key content and services (2%) Experience in delivering evidence-based research to inform a user-centred redesign, focused on external users’ needs, end-to-end user journeys, motivations and goals (3%) Experience of developing content strategies and information architectures for new websites and services (1%) Experience of designing and developing services that meet identifed user needs (2%) Experience of prototyping, testing and iterating with users (2%) Technical expertise of front-end, UI web development and responsive web design (HTML5/CSS/JS) (2%) Expertise in delivering services that meet Level AAA of the W3C WCAG2.0 accessibility standards (1%) Proven successful development of back-end technologies, databases, developing APIs, meeting data standards, and experience of GitHub (2%) Proven successful development of open source CMS including build of responsive templates and site publishing tools that meet the needs of content editors and website managers (2%) Technical ability to set up a secure hosting environment for food.gov.uk Alpha (2%) Demonstrate experience of delivering agile projects in sometimes non-agile environments (1%) Demonstrate experience of developing cutting edge, engaging, dynamic templates and services that reflect a change in an organisation’s brand (3%) Detailed understanding of government digital standards, including GDS service design manual and wider industry-standards (2%) Nice to Haves Experience of off-boarding and on-boarding of services into secure hosting environment ready for private Beta (1%) No. of Suppliers to Evaluate 3 Proposal Criteria How the approach and technical solution will meet our organisation's goal to be more open, engaging, and meet the strategic objectives outlined in our strategic plan 2015-20 - (7%) How the approach and technical solution will meet user needs - (7%) Ability to meet the time frame for discovery - (5%) How the supplier has identified risks and dependencies and offered approaches to manage them - (5%) Team structure and organisational makeup - (5%) Value for money of the proposed solution - (5%) Cultural Fit Criteria Be transparent and collaborative when making decisions (2%) Experience of successful collaborative working as part of a multi supplier delivery team sharing knowledge within the team (2%) Take responsibility for their work (1%) Can work with clients with low technical expertise (2%) Able to challenge the status quo and use persuasion skills to achieve business buy-in (1%) Have a no-blame culture and encourage people to learn from their mistakes (1%) Bring agile mindset and principles into a developing organisation (1%) Payment Approach Capped time and materials Assessment Method Written proposal Presentation Evaluation Weighting Technical competence 60% Cultural fit 10% Price 30% Questions from Suppliers Budget range discovery 1) analysis of existing analytics and search data, user research to identify most needed content, key services and users, development of content strategy and recommended information architecture for the new website. 35-50k 2) focused discovery of top 3-4 services identified - 10-15k per service. alpha - design and development, and user-testing of global website prototype and 3-4 key services. the key services will be identified by the discovery stage, but at this stage expected to be: food hygiene rating search, consumer-facing content and campaigns, business guidance and report a food problem: 75-100k