Advertising services

Tender description

The Authority has commissioned a 3 200 000 GBP contract for the provision of a replacement Floating Bridge which will operate between Cowes and East Cowes on the Isle of Wight. The contract was won by Welsh boat building firm Mainstay Marine Solutions based in Pembroke Dock in Pembrokeshire; it is scheduled for delivery in early 2017 and should be operational by the end of March. The Authority is seeking an established media agency that can effectively retail the advertising opportunities that exist and maximise the associated income which will offset the annual revenue operating costs of the bridge. The opportunities include poster frames, LED televisions and the hulls of the bridge itself; however the Authority also welcomes the views of the tenderers on other opportunities that can be exploited to generate additional advertising based revenue. The successful supplier is to effectively retail advertising opportunities that will exist on the new floating bridge and to maximise the income generated by that advertising. The advertising opportunities that will be available are (a) A2 poster frames, (b) LED televisions and (c) The hulls of the bridge itself; however the Authority also welcomes the views of the tenderers on other opportunities that can be exploited to generate additional advertising based revenue.