Advertising and marketing services

Tender description

The right to manage, promote and exploit the sale of Roadside Advertising Space at c.2500 locations throughout the country, plus c.6 additional backlit bridge locations in Central London. Maintenance, Repair and Renewal obligations for each of the sites using a safety cased sub-contractor. The agreement supports generation of income for the Property Retail team as part of their Retail Property Strategy. A replacement concession contract requires to be tendered to achieve: — the maximum possible revenue; — raise the quality of outdoor advertising; — drive longer term revenue increases across the term of the agreement; — maximise a capital receipt to support NR investment programme in Control Period 5 through a sale of the revenue share. The estimated total value of this opportunity is to be in the range 139 000 000 GBP to 500 000 000 GBP. The figures used relate to gross income i.e. prior to any costs associated or share of revenue. C. 50 premium sites including bridge spans (but bridge spans may not available until March 2018). C. 200 sites in major conurbations, some sites with backlighting, potential to be digital sites. C. 1500-2000 sites mainly 48 sheet. All lots 1-3 delivered on a national basis with 1 main contractor.