GB-London: Tender for Digital Marketing Services to Increase Public Use of CQC Inspection Information

Tender description

NOTE: This notice was updated on 23 September 2016 for the following reason: Tender deadline extended to 5:00pm on 14/10/2016The Care Quality Commission (CQC) is the independent regulator of health and adult social care services in England. We are responsible for monitoring and inspecting services to ensure they are providing care that is safe, effective, caring, responsive to people’s needs and well-led. CQC is seeking to procure digital marketing services, in order to drive greater awareness of CQC and use of our inspection information amongst key segments of our public audience. CQC will use digital marketing to reach segments of our market that research has shown most value CQC’s information and services, and use the internet (primarily search engines) as a primary route to search for information in order to support decisions about which health or adult social care service to use. These segments are: •People choosing adult social care services •Pregnant women thinking about birth options •People considering cosmetic surgery This activity will support delivery of CQC's public engagement strategy and through that the organisation’s corporate objectives. CQC’s wider strategy for 2016-2021 commits the organisation to improve how we work with the public and people who use services. It also makes clear that raising awareness of CQCs role and purpose is central to all elements of our work with people who use services and the public more broadly.