Public relations services

Tender description

AHDB's QSM (Sello de Calidad) scheme suffers from a lack of visibility in the food service sector in Spain. A large number of branded beef cuts are available to restaurants in England and Spain, much of this comes from non-EU suppliers. These cuts are often marketed via a beef related brand where quality is often not assured via any rigorous quality scheme. AHDB would like to increase the awareness of QSM assured beef and lamb via Trade shows taking place within Spain. AHDB require work to develop awareness of Assurance and Quality schemes such as the Quality Standard Mark (Sello de Calidad) (QSM) for beef and lamb. To ensure this is done effectively, AHDB require Press and PR agency that are able to provide the following service: Press before, during and after Spanish Trade Shows; PR event with Supermarkets in Spain; PR events with Spanish Food service. For Press, the agency would be expected to: Update Social Media accounts, update AHDB's Spanish website with the latest videos, pictures, collaterals, press releases etc.; Production of analytical reports from Google Analytics; Source and suggest information to be included in AHDB's Spanish e-Newsletter; Put together a yearly calendar of Press Releases. For PR event with Supermarkets in Spain, we would be expecting: Activities/events designed to increase visibility of assured product and to strengthen further commitment of major retailers to assured product such as QSM; Building greater recognition and understanding of assured products to ensure shoppers can differentiate the product on the shelf; For PR events with the Spanish Food service; Present activity/event designed to increase the visibility of the schemes to Spanish restaurants; Event would take format of workshop/show cooking; Redesign and adjust to the Spanish Food service sector some specific AHDB collaterals published in English.