Advertising and marketing services

Tender description

Abertay University is looking for an innovative, progressive and agile creative agency to lead our creative content production and online marketing messaging and advertising for the purposes of encouraging applications from potential students. Following a review of previous marketing activity, we have taken a decision to plan our student recruitment marketing campaigns around a digital-first strategy. Our web site is hosted and managed in-house and this does not form part of the contract. It is expected that messaging will be consistent across platforms and we are seeking an agency to work with us across the following: Lot 1: Creative digital content development and production. Lot 2: Digital media advertising and tracking for effectiveness. Lot 1. Content Creation The successful agency will be responsible for creating distinctive and creative content that reinforces and defines the image of Abertay University and clearly conveys our brand values. Creative content will be inspiring, raise and reinforce Abertay's profile in key markets, and be highly appealing to the target audience. Functions expected of contractor: — Creative work — Development of creatives, messaging, art direction and copy-writing. — Production — to required technical specifications, and quality standards to web and digital media standard. The successful agency will deliver Abertay's paid search, display, social media, re-marketing and key portal advertising and the review of analytics produced with the objective of growing our online voice to assist in meeting student recruitment targets.