Production of a Brand Strategy

Tender description

Viridian Housing and AmicusHorizon are forming a strong partnership. This new partnership will create one of the UK’s largest housing associations with over 44,000 homes. As well as building and managing homes they’re both passionate about delivering great customer service and placing residents at the heart of everything they do. This exciting new organisation requires a clear strong unique brand identity. We need an innovative agency to help us create: o A new name: demonstrating who we are and what we stand for. o Mission statement: a single succinct and substantive statement setting the brand direction. This statement must appeal to all stakeholders and will presented to the Boards for approval. o Strapline: clearly representing our core values. o Visuals: logos, fonts, colour palettes and visual basic elements. These need to be translated effectively and consistently across different applications. Keywords: Brand, Advertising, Marketing, Branding