Media Auditing Services

Tender description

The Cabinet Office (CO), referred to as the Authority, sought to establish a Framework Agreement for the Cabinet Office and all UK Central Government Departments and their Arm's Length Bodies and agencies; Non-Ministerial Departments and Executive Agencies; and the Wider Public Sector. This Media Auditing Framework is for the provision of Services which will provide an independent auditing function assessing services provided against Call Off contracts which have been established by Contracting Authorities under the CCS Media Buying Framework Agreement. The Media Auditing Framework will allow the Authority to identify opportunities and strategies for price and quality improvement in Media Buying. This Framework has concluded with a single Supplier for an Initial Framework Period of twelve (12) consecutive months. The Authority may extend the duration of this Framework Agreement from the expiry of the Initial Framework Period for a maximum of three (3) consecutive further terms, each of these further terms being up to a.maximum of twelve (12) months duration (each of these further terms referred to as "Extension Framework Period") by giving the Supplier no less than one (1) Months written notice. Any exter.isions will be exercised at the sole discretion of the Authority. The Supplier shall be required to measure and validate the services provided under the CCS Media Buying Framework Agreement by assessing the effectiveness of government media buying in terms of both price and quality. The Supplier shall be required to benchmark services provided under the Media Buying :i;ramework against the market and submit recommendations to the Authority, CCS and/or Contracting Authorities, including quality and cost during the lifetime of the Framework Agreement. The Supplier shall be required to audit Media Channels for both UK and international government Media Buying activity (e.g. Visit Britain Campaign). The Media Channels which shall be audited are television (TV), press, outdoor (out of home (OOH)), digital, radio and cinema. Other Services which may be called off under this Framework include bespoke Deep Dive audits into specific government campaigns; international audits and market intelligence and advisory Services.