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Tender description

The Trust's current website was launched in 2007. Since then, content has been constantly updated and many new sections have been added to reflect the changing nature of the work carried out by the Trust. There have also been limited changes to the look and feel of the site, for example megamenus were added to facilitate navigation to key areas of the site and changes were made to the footer images and links. See the current website. However, the overall look and feel of the site remains the same as it was when it was first developed and in the current digital environment, the Trust's website is well behind the curve. The site receives an average of around 230 000 visits a month and is often the first exposure that patients and potential staff have to the organisation. The same is often true for other stakeholders, be they academic, commercial (pharma, devices), professional, NHS/government, or referring centres. Reputationally, the website does not serve us well. As a business tool the website, in its current form, cannot fulfil its potential. Opportunities exist, some of them revenue generating, in areas such as training and education, which the current system cannot incorporate. (Royal Brompton and Harefield Hospital trust will seek pricing clarification once tenders are submitted).