Exploring Individuals Customers Engagement with Making Tax Digital

Tender description

Assignment under the Market Research Framework MR130001 Making Tax Digital for Individuals (MTDi) The government is investing to transform HMRC into one of the most digitally advanced tax authorities in the world. MTDi will transform HMRC's interaction with customers, by 2020, HMRC aims to be interacting digitally with all taxpayers. Phase 1 of the research is required to undertake a robust qualitative exploration of individual customers and agents' attitudes to those elements of MTDi design around. It will deliver valuable qualitative insight exploring the attitudes and behaviours of individuals across a range of demographics to address identified gaps in our understanding of the needs and likely engagement specific customer groups with the requirements of MTDi.