Customer Relation Management software development services

Tender description

Birmingham City University is keen to implement a suitable university-wide cloud-based Corporate Customer Relationship Management (CRM) platform that supports the organisational agility required for success in an increasingly competitive market. The main objective is to deliver a CRM platform that is designed to position the University as a customer centric organisation delivering an outstanding student experience from enquiry to employment. This will support the institution in forging collaborative, innovative relationships with the city and region, develop entrepreneurship as well as help deliver the global aspirations of both the University and the region. In addition, the platform will remove silo'd information providing an opportunity for a single view of each customer which in turn will enable better communication and therefore improved engagement. It will also facilitate the automation of as many processes as practicable in order to release staff from unproductive tasks, freeing them to deliver their core responsibilities. The key areas impacted will be student recruitment, student communications, B2B and employability.