Foreign economic-aid-related services

Tender description

This is a Prior Information Notice (PIN) To Advertise a Supplier Day Only: Publication and Call For Competition will be conducted. 1 Scope of Work is Fully Defined and Approved. No Tender Documents will be available at this Stage. Subject to funding approval, DFID Ethiopia on behalf of Girl Effect Ethiopia (GEE) wishes to contract an Agency to implement a representative Quantitative Audience Survey of the Yegna Brand. The Yegna brand is Ethiopia's 1st youth brand, designed to re-frame girls as a valued and essential part of Ethiopian society, so they feel more connected to their own community and to each other. Yegna encompasses a radio drama, a radio talk show and a girl band/music that champions girls and creates a national conversation about the challenges they face, and their potential to overcome these problems. Mobile and Club components of the brand are also in development. The representative quantitative survey has 2 broad aims. The first is to provide a representative sample of people aged 10 years or over across Ethiopia's 6 regions and city administration areas. The 2nd is to provide a larger representative booster sample of adolescent girls (10 to 19 years) across in Addis Ababa and Amhara. Data collection will begin in November 2016. For the purposes of planning the design is split into 2 components: Component 1 — the regional representative survey. A representative survey of the 10 + population residing in Oromia, SNNPR and Tigray Regions and Dire Dawa City Administrative Area: 1) Contextualizing and understanding the media, NGO and brand landscape; 2) Understand the media-consumption patterns of those aged 10 years and older; 3) Identify barriers to media access in this population; 4) Understanding the brand awareness and consumption of Yegna and its media products; 5) Determine levels of awareness of the Yegna brand and promotional activates; 6) Understand the audiences' perception of the Yegna brand. Component two — representative survey of Addis and Amhara regions. A representative survey of the 10+ Amhara Region and Addis Ababa City Administrative area with a booster sample of girls living in Addis Ababa and Amhara aged 10 to 19 years, for evaluation of the brand. In addition to the above objectives the survey will also: 1) Monitor the performance of the Yegna brand; 2) Measure of how audiences are engaging with brand and promotional activities; 3) Understand the audiences' brand and media experience; 4) Understand characteristics and other factors which drive or inhibit consumption and usage of Yegna product. We are looking for an Agency who has extensive experience in designing, conducting and analysing quantitative research, the capacity to deliver the representative quantitative survey in the 2 components and able to oversee all aspects of the study related to design, data collection, analysis and reporting, including quality control and data management; previous experience of delivering quality quantitative outputs to non-evidence audiences, excellent collaborative working skills and working experience with safe guarding policies. Organisations interested in this opportunity should register their interest via the DFID Supplier Portal at https://supplierportal.dfid.gov.uk/selfservice/ ‘Dialogue’ option on the portal will be the main communication channel in relation to this opportunity. However, we will not be able to answer any questions about the procurement process until the tender documents are published.