Design and build a campaign website to support HM Government’s new childcare offer

Tender description

Why the Work is Being Done The government is introducing a new childcare offer via a public communications campaign. Our objective is to make citizens aware of and understand their options so that they know how, and whether to take up the support available. We need a single campaign website which our marketing and communications can drive traffic towards. The website needs to help users understand the three separate schemes comprising the Childcare Offer and encourage childcare providers and parents to sign up online. A quality initial product, ready for public launch, must be delivered by 29th August. Problem to Be Solved HM Government will promote one, unified, childcare campaign, made up of three new schemes: • Tax-Free Childcare • Extended Free Entitlement to 30 Hours Free Childcare • Universal Credit Childcare Support The campaign requires a website to aid understanding and encourage sign-up for the different schemes. We need a modern, mobile-optimised website, to promote our reassuring creative identity, and simply explain the childcare offer to parents, childcare providers and employers. Your user-focused functionality and intuitive platform design needs to be delivered by 29th August, with subsequent enhancements based on user testing and feedback. Who Are the Users We have three distinct users: As a parent, I need to understand the childcare offer and decide which scheme is best for me, so I can make an application. As a childcare provider, I need to know how the new childcare schemes affect my business, so I can sign up for Tax-Free Childcare and prepare for Extended Free Entitlement As an employer, I need to know how the new childcare schemes affect my employees, so I can inform my employees of their options. Early Market Engagement Work Already Done Existing Team You will be working with the HMRC communications team leading on the HM Government campaign. You may also be liaising with our creative agency, who will be providing the creative identity for the website. Current Phase Not started Work Location London. We are happy to visit your working environment anywhere in London. For reference - we are based at 100 Parliament Street, SW1A 2BQ Working Arrangments After the contract is awarded, we expect: • Weekly progress updates and demonstrations throughout the project, highlighting any current risks • Regular face-to-face meetings • A project plan outlining key dates and milestones, indicating actions for HMRC or our creative agency. • Clear ownership rights • A willingness to work iteratively following our feedback, or in line with agile, ideally using open source methods, compiling with government information-security requirements • to be involved in user research and user testing • You should host the website, then provide a technical summary, transferring knowledge, allowing HMRC to maintain it and make updates. Security Clearance Additional T&Cs GDS marketplace contract: https://www.gov.uk/government/publications/digital-outcomes-and-specialists-call-off-contract Skills & Experience have experience designing websites for multiple audiences, both business and consumer. have experience designing websites for the public sector achieve a public launch within our timeframe be capable of building a platform accessible across all devices, on all browsers, and be integrated with Google analytics and SEO. work collaboratively and transparently with our organisation and our agencies. Nice to Haves carry out user research and testing work iteratively, or using an agile approach or methodology take an innovative and reassuring approach to digital platform design, tailored individually to all audiences No. of Suppliers to Evaluate 5 Proposal Criteria Your capacity to deliver within the timetable The technical quality of your approach and methodology How your solution meets our overall objective, promoting understanding of the different schemes encompassed in the single government offer How the solution meets user needs: does it accommodate parents and childcare providers with their own unique, and separate journeys (b2b and b2c)? Your team expertise and experience: collaborative and transparent working, ensuring the website can be easily maintained and updated by HM Government Cultural Fit Criteria work as a team with our organisation and other suppliers be transparent and collaborative when making decisions, taking us into account with all major changes apply a personal approach, with consistent contacts and weekly progress updates, highlighting any current risks be proactive in indicating actions for HM Government or our creative agency. demonstrate a willingness to work iteratively and make changes in response to our feedback Payment Approach Capped time and materials Assessment Method Written proposal Work history Presentation Evaluation Weighting Technical competence 65% Cultural fit 15% Price 20% Questions from Suppliers Budget range