Provision of Quantitative Research

Tender description

The BBC is inviting submissions from a number of market research agencies for the new Quantitative and Tracking Roster. Roster agencies will have the opportunity to bid for the majority of the BBC’s ad hoc quantitative surveys as well as all tracking /continuous surveys of varying methodology type and sample sizes (including online surveys such as pop up surveys). Quantitative research is used extensively across the BBC to assess actual numbers in order to understand the market as a whole, as well as assessing audience attitudes and awareness to different services across the BBC. Roster agencies should have the ability to offer various data collection techniques and methodologies. Some projects may require basic data processing skills whereas others require a more significant contribution including questionnaire design, fieldwork and written reports. The BBC is keen to look at cutting-edge developments and appropriate new research approaches. As part of this tender, agencies will also have the opportunity to bid for the BBC’s Pulse contract which is due to expire March 2008. The agency will be expected to supply, in a quantified way, reactions from the public about our programmes/services across TV, Radio and Online. The current contract is an internet- based service and we are keen to continue with an on-line methodology for the benefits of speed, flexibility and cost effectiveness.