MEDIA PLANNING AND BUYING FRAMEWORK CONTRACT

Tender description

The British Library is the national library of the United Kingdom and probably the world’s greatest research library. The collection contains 150 million items in every format from bones to bytes, including 13 million books, 7 million manuscripts, 4.5 million maps, 56 million patents, 3.5 million sound recordings, 8 million stamps and 58 million newspapers. The Library serves a variety of audiences, including: • The researcher: higher education, further education, personal, public/government and commercial – small and medium-sized enterprises (SMEs), authors, corporate and the creative industry • The public: adults 18+, local community, tourists and groups • Learners: under 18s, teachers, primary and secondary pupils, youth groups • Libraries: library authorities, public and university, special libraries We promote ready access to the Library’s collection and information experts through a range of free and priced services. We are looking to engage an agency or framework of agencies to support us on an ad-hoc non-exclusive basis by undertaking media planning and buying as part of above-the-line advertising campaigns to promote the Library to one or more of its various audiences, eg promoting the Business & IP Centre to entrepreneurs and small businesses, and promoting the Library’s exhibition galleries and related events to the general public.