Communications & Advertising Research & Evaluation Services

Tender description

CONTRACT AWARDED - TENDER COMPETITION CLOSED. The services relate to conducting an annual Communications and Advertising Research & Evaluation Services amongst Tourism Ireland’s primary targets in its main markets in the next 5 years (2015-19). This will involve diagnostically evaluating in-campaign executions, monitoring the effectiveness of market-level campaigns and guiding the development of future dvertising/marketing/consumer communications collateral. The initial Contract Period will be for three [3] years subject to budget, annual performance review and other factors. Tourism Ireland may, at its discretion, opt to extend the contract annually for a further two [2] years, again subject to budget, annual performance review and other factors, up to a maximum Contract Period of five [5] years in total. It is anticipated that work under the Contract will commence in June 2015.