Regional Audience Development support on behalf of Museum Development East Midlands

Tender description

MDEM is seeking to engage a freelance consultant to deliver audience development support and training from May 2016 to March 2018. Based on identified need the focus of audience development support would be marketing and promotions, audience development strategy and understanding users and non-users in line with requirements of the national Museum Accreditation standard. MDEM is primarily funded by Arts Council to deliver support to accredited museums and those actively working towards Accreditation across the East Midlands. MDEM is hosted by Leicestershire County Council. Support is provided to c. 116 accredited museums through the provision of expert and specialist support in the areas of business development, collections advice and support, engaging children and young people, digital engagement and audience development. In addition, MDEM delivers a small grant programme and diverse training programme. The central team of 3 officers oversee the programme and delivery of all services. The central team is comprised the regional MD manager, support officer and programme officer. Other specialist services are delivered by freelancers and consultants. Keywords: Museum, Heritage