The Provision of a North West Radio Advertising Campaign For Sefton Council

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The Provision of a North West Radio Advertising Campaign for Sefton Council For a Seven Week Period To Run from Monday 4 July 2016 to Sunday 21 August 2016 Background Information / Introduction / Specification Sefton Council Tourism Department is looking to commission a regional radio advertising campaign (broadly the Granada TV broadcast area) to promote Southport as a short break / day trip destination for families and couples during the key weeks of the summer season. The campaign should run from Monday 4 July to Sunday 21 August 2016. The campaign should consist of 30 second spots with a laydown of the days / timings included with the submission. The proposal should also include the number of Spots, Reach, Reach %, Opportunities To Hear, and Cost Per Thousand. The successful bidder will be expected to work with the Council’s Tourism team to agree appropriate and relevant scripts for the ads. There will be 2 variants, one aimed at couples with a short break theme, the other aimed at families with children and will have more of a mix between the day trip and short break market. The Council has a maximum budget of £15,000.00 for this procurement and any bid received that exceeds this amount will be removed from consideration. Keywords: Broadcast, Advertising, Radio, Media