Advertising campaign services

Tender description

The Sustainable Energy Authority of Ireland (SEAI) has a mission to play a leading role in the transformation of Ireland into a society based on sustainable energy structures, technologies and practices. Its key objectives are implementing strong energy efficiency actions, accelerating the development and adoption of technologies to exploit renewable energy sources, supporting innovation and enterprise for our low-carbon future. SEAI's programmes target all sectors of the economy and society.Advertising is utilised by SEAI for a number of reasons within strategically integrated communications campaigns. The specific tasks will be determined in accordance with each campaign. However in all cases advertisements will be expected to achieve some or all of the following: —Mobilise the target audience to action or stimulate participation in SEAI activities / programmes. —Stimulate some change in their behaviour in relation to energy. —Modify attitudes in favour of sustainable energy (energy efficiency and renewable energy). —Position SEAI correctly, appropriately and effectively with its key audiences / stakeholders. The contract is for the provision of media planning and buying services. Note: SEAI will separately appoint an organisation to provide campaign planning, creative and production services. The appointed agencies will be required to collaborate and cooperate on campaign delivery. For more information, please refer to the notice published on www.etenders.gov.ie