EU Pork promotional campaign

Tender description

- Creative development of innovative consumer image for pork. At this stage, a possible idea is animations around the three little pigs, one called Safe, the second Happy and the third one Tasty to reflect the unique selling points of European pork: safety, welfare and quality. The creative work must also have a trade facing aspect under the motto “EU pork 2020”. - Development of high class, highly visited Internet site with innovative digital solutions. This should involve links with Q-codes and promotion in referring sites. This site must be multilingual with specific access in (at least) Mandarin, English, Japanese, Korean and Vietnamese. This should include quarterly reporting of Internet activity using Google Analytics. Costs should include development cost, licenses, site hosting, updates and site management. - Presence in SIAL China for the three years of the programme. The activity should cover stand build (c. 48 sqm) including catering facilities. - Organisation of a sophisticated roadshow in 5 Chinese cities, 2 Vietnamese cities and 3 Indian cities in Year 2. This must include a mix of conference, exhibition and tasting event as well as all activities needed to promote the event such as the preparation of mailing lists and the issuing of invitations. - Organisation of a launch event in Beijing targeting policy people in China and with presence of European Commission .