SO14665; Valuation of GREAT Brand – Contract

Tender description

This contract has already been awarded and is published for Transparency purposes. Brand Finance will undertake an updated brand valuation and economic uplift analysis on the GREAT Brand. Project Deliverables: • A Brand Valuation of the GREAT brand 2015; • A financial value estimate of the returns generated by the GREAT campaign i.e. what is the GREAT brand value segmented by the four divisions (FCO & UKT&I, VisitBritain, VisitEngland and British Council) and what has been the change by division been compared to the last two years; and • An estimate of how much GREAT contributes to the UK nation brand value.