Media planning and placement of radio advertisement in final quarter 2014

Tender description

The Citizens Information Board (CIB) requires the provision of media buying and planning services. The successful tenderer will be responsible for purchasing media space for a radio campaign in the final quarter of 2014. The tenderer will be required to attain the most economically advantageous price for purchased space through the employment of negotiated discounts, bonus slots and cost saving measures of every description. The tenderer should give details of any added value in terms of additional media space which they can deliver as part of the plan. The successful tenderer in addition to purchasing the required media space will be responsible for developing the correct mix of radio stations both national and local in order to reach the right target audience. CIB has run integrated marketing communications campaigns in the past two years to heighten awareness for the new Citizens Information Service (CIS) and Money Advice and Budgeting Service (MABS) 0761 telephone number. The CIB intends to build on the success of these campaigns and run a radio campaign utilising the existing creative.