Campaign Marketing - Prevention

Tender description

West Midlands Fire Service (WMFS) is committed to making the West Midlands safer and to help raise awareness the Prevention team regularly run campaigns – examples of the types of subject areas can be found at http://www.wmfs.net/content/stay-safe Strategy West Midlands Fire Service is seeking a marketing agency that can source appropriate spaces in designated areas; inclusive of printed materials for a typical 2 week or 1 month campaign. Typical campaigns are periodic or reactive and utilize the following media which is not an exhaustive list:- Tram advertising - typically posters on 30 trams Train advertising - typically posters on 150 trains on the cross city line Bus external and internal advertising City Centre 6 sheet poster sites Bus stop posters (Adshels) Radio campaign (2 week to 1 month) West Midlands Fire Service welcomes alternative suggestions which will help to promote the campaign to the target audience.