Call of Nature campaign

Tender description

Aim To create an engaging behaviour change campaign to persuade homeowners with off mains systems to maintain their system appropriately and people using off mains systems on holiday to answer the call of nature and do the right thing while they’re there. 1. Create a series of campaign materials for the public. 2. Adapt existing branding to create brand guidelines for ‘Call of Nature’ public campaign. 3. Support the launch of a public behaviour change campaign. Intro The name of the campaign is ‘Call of Nature’. Nature can be adversely affected by pollution and we all need to answer the call of nature and use a toilet. We are asking people to think about nature are how their actions can effect/affect it. It is about encouraging people to take responsibility for their off mains water systems. Water bodies - rivers, streams and the sea - are adversely affected by poorly maintained off mains sewage systems, typically septic tanks, cess pits, and package sewage treatment works. This campaign is a challenging topic to engage audiences and has large scale ambitions. Householders are responsible for these systems and not the water company. Mandatories: The campaign is called ‘Call of Nature’. We envisage the toolkit will include: • a webpage that partners can link to and materials can be downloaded from • 3 checklists for residents (one for each type of system) • a poster / info card for non-residents • a leaflet / info card with diagrams • an insert / leaflet on what products not to use and where to go for help • some illustrations/ designs that can be used on print or on the webpage. • Copywritten content to explain each of the systems and how to maintain effective ones. • 4 photographs of people in the North West and supporting case studies • A short video has already being commissioned to integrate with this work. This video will support the launch of the campaign. It is imperative that this campaign works seamlessly with the video. Further information will be provided once this contract has been awarded.