Request for tenders for online media campaign, for supporting SMEs campaign

Tender description

The Department of Finance is seeking tenders from interested parties for the development and rollout of an online advertising campaign to drive awareness of and engagement with the Supporting SMEs Online Tool. This is an open tender competition, the timeline is outlined in Section 5, A1. This campaign will include the design and production of a number of ad formats suitable for placement in an online advertising campaign, including display and pay per click advertising. Campaign optimisation and ongoing management is also required. Some creative development is possible as part of the campaign spend but given the suite of materials already produced, the main focus for this campaign should be on media buying. Any creative development should build on the existing creative materials already produced for the campaign (see some examples at Appendix 1). Please note: Tenderers may be requested to present their proposals to the Department of Finance if required. The objective of the online advertising campaign is to increase traffic to the website hosting the Supporting SMEs Online Tool: https://www.localenterprise.ie/smeonlinetool (note the URL is set to change in the coming weeks to make it shorter). It is anticipated that the campaign will be executed in two bursts; mid-September ’15 and March ’16. Budget parameters for this campaign are €45,000-€50,000 inclusive of all agency fees and VAT. Analytics on current traffic to this site will be made available to the successful tenderer. Following each of the online advertising campaigns, analytics should show an increase in traffic to the site and also an increase in engagement with the Online Tool in order for the campaigns to be deemed successful.