Audience Segmentation and User Needs Research
Details
- Supplier(s)
- BDRC Continental
- Value
- £35,000
- Duration
- 2 years
- Topic
- Research services
- Published
- 17 August 2015
- Source
- ContractsFinder
Tender description
Royal Botanic Gardens, Kew is looking for a supplier to conduct Audience and User Research for our website www.kew.org. The purpose of this requirement is to understand more about Kew website users and their website experience. . This work will also feed into a website design refresh project we are undertaking. The ultimate goal for the segmentation is to have a shared language across the organization and to use the segments to embed an audience-centered approach in product and content development. In addition it is to identify recommendations for growth areas of website usage.
Timeline
- Completed: Award published17 August 2015Current notice
- Completed: Award date2 October 2015
- Completed: Contract expiry date20 September 2017
About the buyer
Royal Botanic Gardens Kew is a public sector buyer in United Kingdom publishing tenders and awards on Stotles. Explore their procurement activity and find more opportunities like this one.
Relevant CPV codes
- 73110000 · Research services
- 79310000 · Market research services
Decision makers
Connect with the people behind this procurement.
| Contact name | Job title | Phone number | Work email |
|---|---|---|---|
| Head of Procurement | +44 •••• •••••• | ••••••••@royal-botanic-gardens-kew.gov | |
| Commercial Director | +44 •••• •••••• | ••••••••@royal-botanic-gardens-kew.gov | |
| Procurement Manager | +44 •••• •••••• | ••••••••@royal-botanic-gardens-kew.gov | |
| Category Lead | +44 •••• •••••• | ••••••••@royal-botanic-gardens-kew.gov | |
| Senior Buyer | +44 •••• •••••• | ••••••••@royal-botanic-gardens-kew.gov | |
| Contracts Manager | +44 •••• •••••• | ••••••••@royal-botanic-gardens-kew.gov |
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