TRN 1047/07/2015 - Consumer Energy Delivery Partner for the Big Energy Saving Week Campaign

Tender description

Following a commitment at the PM led Consumer Energy Summit , DECC has worked with leading third sector and consumer organisations to deliver an annual energy cost saving awareness raising campaign, Big Energy Saving Week (BESW). The fourth and most recent campaign was DECC funded in October 2014. The Week provides help and advice ahead of winter at face to face events organised by the Citizens Advice Network. DECC are funding a further BESW campaign which is due to be launched on Monday 26th October 2015. DECC are seeking a consumer energy delivery partner to work alongside both DECC and Citizens Advice to provide a complementary media and promotional campaign to support and publicise key messages to help vulnerable consumers reduce their energy costs and prepare for winter, and promote the face to face advice sessions being run by Citizens Advice throughout the week. This campaign will also need to complement and integrate with any wider Departmental consumer facing campaigns this autumn. Description The proposal should set out how the successful organisation can meet the key requirements for a campaign delivery partner that can demonstrate consumer and media trust in it and its messages, its expertise in consumer energy issues and how it can use these assets to run an impactful consumer energy partnership campaign, able to reach vulnerable consumers at scale. With a fixed campaign date (w/c 26th October) the proposal should also set out how you will utilise your existing links and expertise to deliver on time. Note: there may be a requirement to deliver additional work to maintain consumer awareness of the key messages in support of DECC campaigns throughout the winter.