Media Monitoring and Evaluation Service

Tender description

The Media team requires robust and responsive media monitoring and evaluation, forward planning and social media monitoring and analysis services to gain a deeper understanding of the impact and outcome of PR and non-PRI activity and to assist in strategic planning and resource. Many HSCIC publications relate to topical and often controversial areas such as NHS workforce levels and earnings, smoking and obesity. Such topics are often politically sensitive and in a national context, findings can provoke positive or negative perceptions about the NHS and associated bodies such as the Department of Health. Regional findings can stimulate similar opinions of local service providers such as hospital trusts and Clinical Commissioning Groups. The HSCIC can also fall under the media spotlight, particularly with regard to its responsibility for services that shape national policy and impact on the population. Media coverage of other government departments and associated bodies can also trigger interest in the HSCIC, especially with regard to the delivery of IT infrastructure, data sharing and security and our ability to deliver key projects for value for money. Information is requested by both national and regional journalists on a daily basis, both reactively (in response to breaking issues) or proactively (for research of a specialist issue). Our customer engagement programme continues to build closer working relations with key journalists from national and regional broadcast and press and the volume of media enquiries has risen approximately 70% over the last twelve months We anticipate the contract to commence before the end of this financial year, iei.e. signed by 3151 March 2015 at the latest. The service will be on an initial one year contract with the possibility of extending the term for a further 2 years on a year by year extension basis.